Every year, brand decision-makers, service providers and media representatives meet at the Swiss Brand Congress at The Older Grand Hotel in Zurich to discuss the current challenges facing the various areas of brand management. in 2025, the focus was on the impact of the use of AI. The current challenges in brand management were made visible in seven stage formats and over 100 presentations. With over 650 participants, the record number of participants was set in 2025.

We once again used our scanners to measure and analyze the visitor flows and were able to provide the organizers with valuable results on the resonance of their program with the audience.