The fourth Brand Festival is taking place today at the Merkur-Spiel-Arena in Düsseldorf. The focus is on the interplay between KI and brand. Will it turn out to be love at first sight or fate in order to survive as a brand in the future?

On 21.08. the time has finally come! The Deutschland Tour stops in the city of Herford! Herford is the finish of stage 1 and the start of stage 2 the following day. The city is a host city on the Tour of Germany for the first time. Herford has a charming city center, modern architecture and a real feel-good atmosphere.

The Tour of Germany, the only stage race for the men's elite in Germany, starts on 20.08.25. From August 20 - 24, it will take the riders through the middle of the country, from the Ruhr metropolis Essen to the heart of Saxony-Anhalt to Magdeburg. Over a total of 741 kilometers, 108 riders will fight for victory.

For the first time in its history, the 43rd Allgäu Triathlon 2025 will host the 1st Triathlon Bundesliga. Already on Friday, August 15th, the elite of the German women's and men's triathlon will start in Immenstadt on the probably hardest course in this year's race calendar and fight for valuable points in the league standings.

The ADAC Cyclassics 2025 will once again bring together the world's best sprinters in 23 teams on August 17. With Buxtehude as the new starting point and a revised route, the race will cover 207 kilometers through the Hamburg metropolitan region to the finish on Mönckebergstraße. Even before the race, over 11,000 amateur athletes rolled through Hamburg and experienced a real World Tour feeling.

The Frankfurt City Triathlon takes place on Sunday, August 3rd. Here 2500 triathletes will get their money's worth! In addition to the race, there is a Triathlon Expo and a Street Food Festival to explore.

And this weekend sees the grand finale of the Bike Revolution series! With over 700km of trails, Davos Kloster offers something for every skill level, making it the perfect destination for the Bike Revolution finale. In the spectacular landscape of Davos Klosters, the audience can expect exciting racing with a top line-up and a diverse festival for the whole family.

Every year, brand decision-makers, service providers and media representatives meet at the Swiss Brand Congress at The Older Grand Hotel in Zurich to discuss the current challenges facing the various areas of brand management. in 2025, the focus was on the impact of the use of AI. The current challenges in brand management were made visible in seven stage formats and over 100 presentations.